We did it for the ‘Gram.

Art Direction

Photographer: Dave Lieske • MUA: Karen Malcolm

Moxie’s was looking for a refreshed and consistent approach to their social media, and wanting to be a major player in that space, our goal was to generate curated content that made the Moxie’s brand feel relatable yet aspirational.

The result was a cohesive image library for the brand to use across their social media platforms.