Elevate the moment.

Art Direction, Graphic Design

Photographer: Dave Lieske • MUA: Karen Malcolm

Kim Crawford partnered with Moxie’s Grill & Bar on an ad in Air Canada’s enRoute in-flight magazine. The goal was to inform guests that Moxie’s proudly pours Kim Crawford wines and they are an excellent choice for celebrating any occasion during the holiday season while dining at Moxies.

As the creative lead on this project, my role was to establish the direction for the photo-based ad. The final creative was approved by Moxie’s stakeholders as well as the Kim Crawford brand team. The ad was included in the December issue of enRoute in all Air Canada aircrafts.