Calgary’s Premier Music Event.

Brand Identity Design, Art Direction, Graphic Design, Photography

After their third year, the YYC Music Awards wanted to completely overhaul their brand identity to solidify their claim as Calgary’s Premier Music Event.

Wanting their new look to be clean, modern, premium and inclusive of all music genres, a responsive logo system was created, giving them variations to use depending on available space on marketing and advertising materials.

The new look stretched in to social media posts, event program guide, award night screens, nominee and crew lanyards, magazine ads, sponsor screens, step & repeat media wall, sponsor marquees and main marquee signage.