Elevate the moment

Role: Art Director, Design

CD: Jodi Pold
Photography: Dave Lieske
MUA: Karen Malcom

Kim Crawford partnered with Moxies on an ad for Air Canada’s enRoute in-flight magazine. The goal was to inform guests that Moxies proudly pours Kim Crawford wines which is an excellent choice for celebrating any occasion during the holiday season while dining at Moxies.

As the creative lead on this project, my role was to establish the direction for the photo-based ad. The final creative was approved by Moxies stakeholders as well as the Kim Crawford brand team. The ad was included on page 81 of the December 2019 issue of enRoute in all Air Canada aircrafts.